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SIP Trunking GrowthVoIP and telecom research company Software Advice has released its 2015 SIP Trunking report and, as usual, it has some interesting insights on what motivates buying decisions for business VoIP users. SIP Trunking allows businesses to move their communications from dedicated phone lines to an Internet connection and bridges the gap between VoIP and traditional phone services. Software Advice surveyed IT decision-makers to build a picture of their experiences implementing this technology.
The adoption rate for SIP Trunking among the IT decision-makers surveyed was 69 percent, with smaller organizations where deployments are easier and enterprises with knowledgeable people involved in the purchasing decision having a higher than average rate. Security and quality of support were the major motivations given for adopting the technology, with 23 percent and 22 percent respectively citing these as their top reasons when selecting a SIP Trunking provider. Security helps protect business from denial-of-service (DOS) and other attacks that can cripple business phone systems, while a good support system can help customers maintain services and quickly recover from outages.
Other reasons given by respondents when selecting a provider include pricing model, domestic rates, geographic coverage, international rates, local number availability, scalability, and vendor consolidation.
Software Advice also found that audio quality issues from the early days of VoIP have largely been eliminated based on user satisfaction. Adopters of SIP Trunking were almost universally satisfied with audio quality, with 96 percent of those surveyed reporting some level of satisfaction with the quality of their business VoIP calls. Similarly, most users (80 percent) said that voice traffic prioritization, which saves businesses money through the convergence of voice and data on a single Internet connection, was always or often effective. Since prioritization affects call quality, this correlates with the high level of satisfaction previously mentioned.
One last statistic of note from the report: over half of the respondents surveyed (53 percent) reported that they are using a fully consolidated provider to deliver SIP Trunking, Internet access, and a phone system such as a cloud hosted PBX. By consolidating these services under one provider, organizations save money and avoid the finger pointing that occurs when trying to troubleshoot an issue among multiple providers. Nearly all IT decision-makers surveyed indicated consolidation on some level, with only 10 percent using separate providers for all services.
Overall, SIP Trunking adoption continues to grow, especially among small businesses looking to gain the security, quality, and pricing advantages of this technology.