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Optimizing Cloud Migration with AireSpring’s Managed Cloud Connectivity

Secure your enterprise network with Managed SASE from AireSpring

Cloud migration is a critical contemporary business requirement because more than 94% of enterprises employ cloud services in their operations, according to the 2023 State of the Cloud Report by Flexera. Achieving a seamless and secure cloud migration while ensuring cost-efficiency continues to be a challenge.

The path to cloud transformation encounters frequent setbacks because of network delays and security weaknesses, complicated multi-cloud network integration, and unpredictable costs.

AireSpring’s Managed Cloud Connectivity provides enterprises with secure, high-performance cloud networking through private interconnects and intelligent traffic management. Through analyzed private cloud connections, AireSpring delivers dependable, high-performance, and secure cloud networking for enterprise customers to achieve optimized cloud benefits at minimum cost.

The Challenges of Cloud Migration

Cloud migration involves more than moving software and data; it must successfully integrate local IT systems with multiple cloud networks and worldwide operational platforms. Enterprises commonly face several hurdles:

 

1. Performance & Latency Issues

Migrating applications to the cloud requires consistent low-latency and high-throughput network performance. Traditional public internet connections lead to performance delays and network traffic jams, which hinder real-time operations, including VoIP services and cloud-based ERP system functions.

Cloud migration challenges are felt globally. According to Oracle and IDC, 39% of businesses in developing countries are now assessing and planning their cloud strategies.

 

2. Security & Compliance Risks

Businesses that depend on public internet access face risks from cyberattacks, data security breaches, and non-compliance issues. The healthcare industry (HIPAA), as well as finance (PCI-DSS) and government (FedRAMP) entities, need complete encryption and protected cloud access solutions.

 

3. Complex Multi-Cloud Integration

Enterprises that use AWS, Microsoft Azure, Google Cloud, and private data centers need enterprise-level connections between their different operational environments. The smooth integration of multi-cloud networking between providers creates significant challenges because of performance issues.

 

4. Downtime & Unreliable Cloud Access

Statistics indicate that 50% of cloud migration failures happen because unreliable networks lead to increased downtime issues. Organizations require cloud networks to be highly available to ensure the operation of critical business processes.

How does AireSpring’s Managed Cloud Connectivity Optimize Cloud Migration?

The Managed Cloud Connectivity service from AireSpring provides businesses with secure, high-performance networking capabilities and complete optimization for their transition to the cloud. AireSpring delivers cloud migration excellence and operational reliability by uniting private interconnects with intelligent traffic routing and multi-cloud optimization beneath enterprise-grade security systems.

 

1. Private & Dedicated Cloud Connectivity

AireSpring enables enterprises to bypass public internet congestion and security risks by leveraging private cloud interconnects for mission-critical applications. Private cloud interconnects enhance standard internet-based solutions by circumventing network congestion and public network security threats.

Key Benefits:

  • Low-latency connections for high-speed data transfers and real-time applications.
  • The network becomes more reliable due to decreased packet loss and network congestion.
  • Cloud traffic remains secure by eliminating its exposure to the public internet.

AireSpring provides direct connections with significant cloud providers, including:

  • AWS (Amazon Web Services)
  • Microsoft Azure
  • Google Cloud Platform
  • Salesforce
  • Oracle Cloud
  • IBM Cloud

Implementing private interconnects enables businesses to achieve faster cloud migration, better application performance, and enhanced data security.

 

2. SD-WAN & AI-Powered Network Optimization

AIreCONTROL applies AIOps-driven enhanced traffic intelligence on top of AireSpring’s Managed SD-WAN solutions to dynamically optimize cloud traffic paths, ensuring real-time application performance and failover. The system dynamically controls network traffic using AI automation to guarantee that essential business applications receive top-priority bandwidth.

Key Features:

  • Artificial intelligence (AI) controls the selection process for identifying optimal server routes to cloud networks.
  • The automatic failover system guarantees a continuous service operation of 99.99% through instant recovery protocols.
  • Real-time needs determine how application traffic gets distributed through the framework, leading to optimized cloud application performance.

AIreCONTROL, AireSpring’s proprietary IT Service Management (ITSM) platform leverages AIOps and machine learning to provide:

  • Real-time analytics and monitoring: A unified view of cloud network performance.
  • Automated network modifications: AI-driven traffic optimization and policy enforcement.
  • End-to-end management: Centralized visibility and control across hybrid cloud environments.

 

3. Multi-Cloud Connect: Seamless Hybrid Cloud Integration

Companies operating in multi-cloud and hybrid cloud environments need secure high-speed connections to link their various cloud platforms. AireSpring’s Multi-Cloud Connect solution delivers seamless, high-speed, low-latency interconnectivity between major cloud providers and enterprise locations.

Key Benefits:

  • Unified cloud access: Securely integrates AWS, Azure, and Google Cloud seamlessly.
  • Cost Optimization: Avoids unpredictable egress fees by leveraging direct cloud interconnects.
  • Performance optimization: Reduces latency and guarantees quick, safe cloud connections.
  • Real-time network visibility: Provides real-time insights into cloud workload performance across providers.

Users of Multi-Cloud Connect experience efficient migration between clouds, increased application uptime, and simplified cloud network management.

 

4. Enterprise-Grade Security & Compliance

Companies prioritize security as their primary concern when moving their workloads to the cloud environment. The security solutions from AireSpring combine Zero Trust Architecture (ZTA),Secure Access Service Edge (SASE), and advanced Distributed Denial of Service (DDoS) protection to ensure compliance with industry regulations.

Security Highlights:

  • Dedicated encrypted cloud tunnels: Protect information from online attacks.
  • SASE framework: Puts enterprise-wide cloud network security rules into action.
  • Regulatory compliance: Ensures compliance with FedRAMP, GDPR, PCI-DSS, and HIPAA regulations.
  • DDoS protection: Prevents both targeted and widespread assaults.

Through its extensive security protocols, AireSpring supports business continuity while maintaining regulatory standards and securing all sensitive data from cloud-based sources.

AireSpring’s Additional Connectivity Solutions for Cloud Migration

AireSpring delivers end-to-end managed connectivity solutions that optimize cloud migrations by guaranteeing multifold performance with security protocols to maintain reliability across multiple cloud environments.

 

1. Managed Starlink Internet for Business

AireSpring Managed Starlink for Business offers enterprise-grade Low Earth Orbit (LEO) satellite internet solutions for remote and underserved locations, ensuring business continuity where fiber or fixed wireless options are unavailable.

Cloud integration enables companies to operate smoothly while avoiding connectivity problems in their critical operations. Managed services from AireSpring include support 24 hours a day to optimize the performance and security of Starlink’s business internet.

 

2. Ethernet Private Networking

AireSpring provides businesses with Ethernet Private Networking as their dedicated secure data link solution that delivers high-performance connectivity capabilities. The service permits enterprises to design their own Quality of Service (QoS) policies that give priority access to essential business applications.

Businesses that connect their operations privately achieve stronger data protection and dependable performance, eliminating the exposures that arise from using shared or public internet networks

 

3. Business Dedicated & Wireless Internet

AireSpring provides enterprise-level high-availability internet solutions using fiber networks, fixed wireless connections, and geo-satellite transmission. The available bandwidth options provide equal data speeds, which enable smooth operation in the cloud environment.

Businesses gain from dedicated network interconnections that reduce network congestion and latency problems. AireSpring enhances cloud migration strategies by providing business-specific internet access that ensures fast, stable, and secure connections.

Future of Cloud Connectivity: What’s Next?

Businesses must prepare for upcoming networking innovations at an exceptional pace as cloud adoption continues its rapid expansion because it determines their ability to stay competitive. The significant development in networking lies in intelligent cloud traffic routing, which uses AI technology to find optimal data transmission paths without latency disturbances. The system optimizes cloud application speed and reduces IT staff involvement, enhancing proactive network management.

Businesses gain significant advantages from 5G and edge computing expansion because it lets them locate workloads near customer touchpoints, thus reducing their need for centralized cloud data centers. By implementing 5G-powered cloud connectivity, enterprises achieve better results in real-time applications, IoT deployments, and a more effective remote workforce.

Adopting Zero Trust and Secure Access Service Edge (SASE) has become essential for enterprises because security is their number one priority. The modern business world now implements identity-based security protocols, encrypted cloud tunnels, and AI-based threat detection capabilities to protect sensitive information from cyber threats.

Conclusion

Next-generation, AI-driven cloud networking will leverage predictive analytics for automated traffic optimization, ensuring application-aware routing with minimal latency. Additionally, quantum-resistant encryption standards will emerge as critical security measures as quantum computing advances.

Adopting cloud services alone is not enough for successful cloud migration; a strong, safe, high-performance, and high-availability connectivity plan is also necessary. Reliance on open internet-based cloud access frequently results in unexpected performance, security flaws, latency problems, and outages, which can impede company expansion and operational effectiveness.

By offering private, dedicated cloud interconnects that guarantee smooth migration, enhanced application performance, and enterprise-grade security, AireSpring’s Managed Cloud Connectivity removes these difficulties. Businesses can ultimately see, depend on, and govern their cloud environments with fully managed SD-WAN, SASE security, and AI-driven network monitoring.

Businesses want a future-proof connectivity solution that is flexible enough to meet changing needs as cloud adoption accelerates. AireSpring offers high-performance, affordable, and scalable cloud networking.

Are you ready to streamline your cloud migration? To create a cloud strategy that is quicker, safer, and more powerful

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Steve Pasmanik

SENIOR VP OF SERVICE DELIVERY
Steve Pasmanik is a highly accomplished, forward-looking business professional with a progressive and diverse background encompassing Operations, Sales, Strategy Development, Marketing, Customer Care, and Product Management. He currently leads AireSpring’s Service Delivery and Service Assurance teams. Prior to joining AireSpring, Steve enjoyed a wide-ranging career with AT&T where he held various management leadership positions. Steve served as Assistant Vice President for AT&T’s Partner Solutions Team where he led their multi-billion-dollar service management organization across the Alliance, ACC, AT&T Partner Solutions and Wholesale division in support of AT&T’s post-sale indirect organization. Previously, Steve served as the Assistant Vice President for AT&T’s Centralized Sales Operations Team for Global Business Solutions. Steve also led the governance and operational management for the 6,000+ employee sales organization overseeing sales operations for $40B+ of annualized revenue. Prior to this assignment, Steve led AT&T’s Premier Client Groups Sales Operations and Channel Marketing, AT&T’s Select Sales Performance and Effectiveness Organization.

Mike Chase

SENIOR VP OF SOLUTIONS ENGINEERING
Mike Chase serves on AireSpring’s executive team in the role of Senior VP of Solutions Engineering. He is a telecom veteran with deep expertise in advanced SD-WAN networking and related technologies. Mike leads AireSpring’s Solutions Engineering team which serves as a full-service network engineering resource to our channel partners and their enterprise clients. Mike brings experience across a vast portfolio of other telecom/VoIP, networking, datacenter and cloud services enterprises. He has over 25 years of experience designing complex datacenters worldwide during his work with such firms as Wells Fargo Bank, IBM, Mobil Oil Corporation, Union Oil, LA Cellular, Capitol Records, Equant, AT&T, Broadcom, Experian, tamCloud, dinCloud and others. In addition, Mike, also known as Dr. Cloud, is a published author of many online magazine articles, columns and blogs. He holds 20+ industry certifications, such as the prestigious Cisco Certified Internetwork Expert (CCIE# 7226), Linux LPIC3, VMware Certified Professional (VCP #26676) and others, along with a Juris Doctor (J.D.) degree in law from California Southern University. He previously co-founded and was former CTO of several cloud ventures, including one of the first Cloud Service Providers (CSP) to offer hosted virtual desktops worldwide.

Ellen Cahill

SENIOR VP MARKETING

Ellen Cahill is a results-driven marketing leader with over 20 years of experience driving revenue growth, brand elevation, and market expansion in the technology and software industries. She has held senior marketing roles at companies such as Casewise, Natural Md Search.com, BeyondTrust, Thinque, New Era of Networks (Sybase) and SeeBeyond Technology (Sun Microsystems) leading high-impact B2B and B2C marketing strategies across product marketing, brand transformation, and revenue acceleration.

Specializing in relaunching acquired companies, integrating product lines, lead generation and executing go-to-market strategies, Ellen has a proven track record of building world-class teams and delivering measurable business impact. With deep expertise in SaaS, security, and cloud computing, she blends data-driven insights with creative execution to enhance brand visibility, customer engagement, and competitive advantage in dynamic markets.

Rod Rummelsburg

GENERAL COUNSEL

Rod Rummelsburg brings extensive experience in intellectual property, corporate and commercial Law, litigation and alternative dispute resolution to AireSpring including over 15 years of managing the transactional, litigation, negotiation and IP/patent needs of several domestic and international telecommunications and Internet companies.   Mr. Rummelsburg has represented both plaintiffs and defendants in multimillion dollar litigation matters in California, numerous state and federal courts and various appellate courts including the Ninth Circuit Court of Appeal.  As in-house counsel at American Tower Corp. (NYSE: AMT), formerly Interpacket Networks, Inc., Mr. Rummelsburg managed telecommunications, regulatory, and legal issues for subsidiaries and customers in approximately 125 countries.  Additionally, Mr. Rummelsburg has negotiated and structured telecommunication deals with numerous foreign government-owned utility companies.  Mr. Rummelsburg is admitted to practice law in all federal and state courts in California and is a registered patent attorney with the United States Patent and Trademark Office.   Mr. Rummelsburg has a comprehensive understanding of all phases of software development, having worked for many years at the Jet Propulsion Laboratory, TRW and Hughes Aircraft designing and developing software communications and information systems.  After earning a BA from UCLA, Mr. Rummelsburg graduated with honors from Loyola Marymount University, Los Angeles, CA with a MS in Computer Science and earned a J.D. degree with honors from Loyola Law School, Los Angeles, CA.

David Lonstein

EXECUTIVE VP PRODUCT MANAGEMENT

Mr. Lonstein previously ran the Customer Service Division at ADDTEL Communications and has 20 years of experience in all aspects of the telecommunications industry, including customer service, repair, and product management. Since joining AireSpring, he has been deeply involved in the company’s growth as the Director of Customer Service and later the Vice President of Carrier Relations. In his current role as Executive Vice President of Product Management, Mr. Lonstein oversees product development and management, special pricing, and the QuoteSpring proposal generation platform.

Tony C. Lonstein

EXECUTIVE VP

With over 30 years experience in international trading, Mr. Lonstein was the former co-founder and Chairman of ADDTEL Communications. Mr. Lonstein was responsible for the overall strategic direction for ADDTEL. Mr. Lonstein was involved in extensive negotiations with major carriers, including AT&T and MCI, as well as with major customers, which included such company as Earthlink Network. Mr. Lonstein’s prior experience includes the complex structure of several multinational trading agreements, as well as international import/export and commodities trading.

Russ Shipley

CHIEF OPERATING OFFICER
Russ Shipley is a seasoned leader in the industry with 35+ years of experience. Prior to joining AireSpring, Russ held a variety of executive positions at TPx (formerly TelePacific), most recently serving as Chief Operating Officer (COO). Prior to assuming the COO role, Russ  served as the Executive Senior Vice President of Wholesale, Engineering and Operations and Network Services at TPx,  providing senior leadership at TPx for over 15 years. Before to joining TPx, Russ served as President of Wholesale, Chief Network Services and as New Technology Officer at Mpower Communications Corporation. Russ has also held several leadership positions with Global Crossing, Frontier Corporation and Rochester Telephone Corporation with a dedicated focus in service, operations, engineering, technology, construction, sales, and business development groups. Russ holds a Bachelor of Science in Chemical Engineering and an MBA with a concentration in Operations Management from the University of Rochester.

Arno Vigen

CHIEF FINANCIAL OFFICER

Mr. Vigen has 30 years of experience in financial and executive management positions, including as the Chief Operating Officer of Justice Technology, which was named the Inc. 500 Winner for #1 Fastest Growing Private Company in the USA 1999. He also served as the Vice President of Finance for GSM and national carriers overseas. Mr. Vigen oversaw acquisitions by IDB Communications of FTC Communications – France Telecom (USA) and World Communications (formerly part of ITT – International Telephone and Telegraph), as well as the sale of IDB itself to LDDS.

Daniel Lonstein

PRESIDENT AND CHIEF REVENUE OFFICER

Daniel Lonstein is responsible for the day-to-day operations of AireSpring, including the sales and marketing of its award-winning cloud communications solutions. He possesses extensive experience in the sales process both inside and outside of the communications industry. Since AireSpring was founded in 2001, Mr. Lonstein has consistently anticipated and led the transition from legacy services to VoIP and cloud solutions. Mr. Lonstein draws upon his over twenty-five years of experience in the telecommunications and high tech industries to create cutting edge products, direct sales and channel programs, and the operational teams necessary to support the delivery of mission critical products and services to small businesses and Fortune 100 brands alike in the highly competitive Unified Communications and Contact Center industries.
In his position at the forefront of change in the industry, Mr. Lonstein has participated in multiple panels and published numerous articles on the latest products and technology trends in the US and abroad. He has lived and worked in Japan, Israel, and South Africa. Prior to AireSpring, Mr. Lonstein was co-founder and Chief Operating Officer of ADDTEL Communications and has previously held positions at On Target Market Research and Tel-Aviv based USTM Partners, as well as consulting for various international telecommunications conglomerates on how to export high tech and telecom products to the US.

Avi Lonstein

CHIEF EXECUTIVE OFFICER
Avi Lonstein has been a telecom entrepreneur for over 25 years. In 1989, Mr. Lonstein co-founded ADDTEL Communications. As President of ADDTEL, he was directly responsible for growing the company from a start-up operation to one of the country’s most successful nationwide long distance resellers. Under Mr. Lonstein’s direction, ADDTEL was recognized as one of the telecom industry’s most innovative and well-managed companies, and experienced substantial growth during his tenure. Mr. Lonstein’s next entrepreneurial venture was AireSpring which he co-founded in 2001. Mr. Lonstein and his team foresaw the massive changes in telecom technology, and rapidly built AireSpring’s own next-generation IP network to become a full-fledged VoIP carrier, offering a range of SIP Trunking and telephony services. Mr. Lonstein later spearheaded development of the company’s own nationwide MPLS network and created an innovative Mesh MPLS product that has won several awards. As chief executive officer for AireSpring, Mr. Lonstein is responsible for the company’s operations, strategy, and transformation into a nationwide provider of managed services for IP communications, intelligent networking and cloud computing applications and services. He continues to lead AireSpring as the company expands its portfolio of award-winning services and applications to keep it on the cutting edge.

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    Michael McDaniel

    Senior VP of Service Delivery

    Michael McDaniel brings over 30 years of leadership experience in the telecommunications industry, with a strong focus on technology-driven service delivery, customer experience, and operational excellence. Throughout his career, he has successfully led OSS/BSS system migrations, IT strategy initiatives, and enterprise service transformations, all while driving revenue growth and enhancing client satisfaction.

    Before joining AireSpring, Michael held several senior leadership roles, including Vice President of Customer Operations at Surf Internet, Vice President of Enterprise Service Delivery at Peerless Network, and Vice President of Operations and IT Strategy at NTS Communications. His extensive experience also spans leadership positions at MCI WorldCom, Windstream, McLeodUSA, PAETEC, and Call One, where he specialized in IT, operations, product engineering, project management, provisioning, call center management, and next generation testing laboratories.

    With a proven track record of streamlining service delivery, optimizing operations, and implementing cutting-edge telecommunications solutions, Michael plays a key role in ensuring AireSpring continues to provide best-in-class service and support to its partners and customers.

    Ken Bisnoff

    SENIOR VP OF CUSTOMER SUCCESS

    Ken Bisnoff has over 30 years of experience leading high-performing organizations through periods of rapid organizational growth and expansion. As a founding member of the TPx Communications executive team, he played a pivotal role in that company's explosive growth and transformation from a small startup regional CLEC to a billion-dollar national managed services provider.

    Ken has a deep understanding of industry trends, sales processes, business communications, and strategic and tactical execution. During his time at TPx, Ken held various roles that included leading direct and indirect sales, human resources, and marketing communications as well as guiding sales teams through market, tech, and M&A transformations. Ken’s track record of achievement as a channel leader includes recognition by CRN magazine as a Top 50 Most Influential “Channel Chief” in 2023, and from 2017 to 2019. He also earned the Circle of Excellence Award in 2017 from Channel Partners Magazine. Ken has served on the advisory boards of both the Technology Channel Association and Channel Partners.

    Before joining AireSpring, Ken served as Senior Vice President and Channel Chief Americas at GTT.  Bisnoff was also a co-founder of leading telecom industry consultancy Eagleteq Advisors (now X4 Advisors). He holds a Bachelor of Science degree in Electrical Engineering from the University of Massachusetts-Amherst.

    David Hess

    SENIOR VP OF MOBILITY

    David Hess serves Senior Vice President of Mobility. David spearheads AireSpring’s expanding mobility strategy targeting Wireless WAN, IoT, Data, Voice, and Mobile Virtual Network Operator (MVNO) solutions.

    David is a seasoned telecommunications leader with an influential level of experience within the Virtual Mobile Operator (VNO) sector. He has held prominent positions in the industry, most recently as the Senior Vice President of North America Sales for Pareteum, where he created and grew a sizeable business unit within that organization, targeting the IoT and VNO segments.

    David’s accomplishments in the telecommunication industry are highlighted with many success stories related to driving growth and building value for Communication Service Providers (CSPs) both in the US and globally. Starting his career in sales, Hess then moved rapidly up into notable executive level roles, with companies such as KDDI & Telia as well as other emerging telecommunication service providers.

    David brings over 22 years of success leading operations and sales in the telecommunication, cloud infrastructure, and managed service provider markets. His accomplishments in the telecommunication industry are highlighted by many success stories related to driving growth and building value for Communication Service Providers (CSPs) both in the US and globally.

    Yang Yu

    SENIOR VP OF INFORMATION TECHNOLOGY

    Yang Yu is a highly regarded technology executive who spent over 15 years in various roles with IBM, rising from Systems Engineer with IBM Global Services to Delivery Project Executive, and ultimately Group CIO. In his role as Delivery Project Executive for IBM’s Business Transformation Program, Yang was responsible for implementation of the Blue Harmony software application throughout IBM worldwide. Following the success of this project, Mr. Yang was promoted to IBM Greater China Group CIO for China, Hong Kong and Taiwan. Following his tenure at IBM, Yang accepted a position as CIO with Prolacta Bioscience, a pioneer in providing human milk-based nutritional products for premature infants in the neonatal ICU.

    Mr. Yu’s role at AireSpring incorporates his background in solution architecture and strategy, resource management and more. His deep experience in global markets and technology is instrumental in creating the innovative, adaptive environment that will best serve our partners and customers into the future. Yang holds a Bachelor of Science degree in Business Administration and Management from the University of California, Riverside, as well as an MBA with emphasis in Management Information Systems (MIS) and Finance from the prestigious Hong Kong University of Science and Technology. Additionally, Mr. Yu has added certifications including the Project Management Professional (PMP) from the Project Management Institute, and certification in IT Architecture from The Open Group, a global technology standards consortium.

    John Young

    SENIOR VP OF CHANNEL SALES

    John Young is a highly respected telecom industry executive, with a deep record of innovation and  leadership in both direct and channel sales. John joined AireSpring after more than 13 years at NetFortris where he was Executive Vice President of Global Sales and Global Channel Chief. His broad range of responsibilities there included both Enterprise and Channel Sales, Channel Marketing and Account Management. John previously served as Senior Vice President of Global Sales at Fonality (acquired by NetFortris in 2018) where he developed the North American and international sales teams and programs from the ground up, managing a large team of global Enterprise, Channel and Account Management sales reps, directors and VPs. During his career John has been invaluable in developing many unique partnerships with VARs, master agencies and sub-agents.

    Darren Sandford

    SENIOR VP OPERATIONS

    Darren Sandford has over two decades of experience building and operating telecommunication networks across the United States of America and Canada. Darren has recognized expertise in innovating and launching unique products into the marketplace, optimizing significant annual budgets for operational and financial success, and assisting executives in developing and implementing corporate strategies. He has previously held senior management and executive roles at various national and global telecom corporations, including Covad Communications, Pac-West Telecomm, and Primus Telecommunications, and also served as the Vice President for Technology Deployment at the California Emerging Technology Fund, a nonprofit organization that provides statewide leadership to close the “digital divide.”

    Wendell Nelson

    SENIOR VP STRATEGIC PARTNERSHIPS

    Wendell Nelson is a telecom industry veteran, with more than 25 years in the industry, successfully managing teams and building partnerships that deliver results. He has served as Vice President of Corporate Development at TailWind Voice & Data, expanding their opportunities beyond national technical support and dispatch services and into the connectivity business. Previously, he ran wholesale sales for Global Capacity, MegaPath and Covad Communications, building a reputation for success as an executive in corporate development, mergers and acquisitions, finance, engineering, sales and operations.